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All the Right Moves: A Guide to Crafting Breakthrough Strategy, by Constantinos Markides
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Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? Any company engaged in strategy making must raise these questions, identify possible answers, and then choose what to do and what not to do. The objective should be to come up with ideas that differentiate the firm from its competitors - and thus stake out a unique strategic position. In "All the Right Moves", a highly practical handbook on the fundamentals of strategy, Markides helps managers zero in on the critical choices that lie at the heart of all innovative strategies. More important, Markides argues that even the best of strategies have a limited life. It is not enough to develop a unique strategic position or to improve the existing one. Companies must continually create and colonize new strategic positions, a difficult if not impossible task for many established firms. Markides explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. "All the Right Moves" reveals how creative thinking leads to strategic innovation - the 'breakthroughs' that separate winning strategists from also-rans. Markides approaches strategic thinking as a creative process in which examining an issue from a variety of angles often proves more productive than merely gathering data, and experimenting with new ideas can be more effective than conducting much scientific analysis. He poses key questions for readers to ask as he guides them through a step-by-step framework for developing their strategic thinking skills. In a refreshingly clear and practical approach, "All the Right Moves" offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's -and tomorrow's- breakthrough business strategies.
- Sales Rank: #1120659 in Books
- Brand: Brand: Harvard Business Review Press
- Published on: 1999-09-01
- Original language: English
- Number of items: 1
- Dimensions: 9.58" h x .91" w x 6.48" l, 1.20 pounds
- Binding: Hardcover
- 232 pages
- Used Book in Good Condition
Review
"All the Right Moves lives up to its title by carefully walking readers through the fundamental choices that are crucial to creating successful business strategies." -- CIO, January 15, 2000
About the Author
Constantinos C. Markides is a Professor at the London Business School.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Integrates Strategy, New Products and Organization Learning
By J. Groen
This is the best strategy book that I have ever read (and I have read a few including Gary Hamel's books). This book clearly lays out the need for and process of developing a business innovation strategy. It does this without getting too preachy. Another reason that this book is so good is that it effectively builds on powerful concepts in organizational learning and new product development, thereby integrating some important concepts from these fields to build a strong, broad position for strategy and strategic thinking. If you are interested in innovation strategy, organizational learning and new product development, you need to read this book.
0 of 0 people found the following review helpful.
Excellent Book on WHO WHAT HOW Business Strategy
By Dawn W. Thompson
Worth the read! Constantinos shares a great business framework, perhaps the best and first professor
to put the WHO WHAT HOW brand building framework into action with a diversity of corporate examples,
financial and otherwise.
16 of 17 people found the following review helpful.
A thought provoking guide to What is Strategy?
By MSG
All the Right Moves grapples with the issues which form the essence of the strategic management field. Professor Markides provides readers with a landscape for strategy which covers: 1) positioning, 2) business system interdependence, and 3) dynamics of competition. Positioning is recouched in an easy to understand and apply framework based on a new Who-What-How combination. An important message is that positioning is only part of the story. Once position is determined, management must coordinate a complex system of interrelated and interdependent activities which typically extend beyond our cognitive limits of bounded rationality. Further, once these activities are coordinated for one position, the firm cannot stand still. Competitive dynamics erode away any advantage over time, and therefore firms must continuously question their positioning . I whole-heartedly recommend this refreshing and thought provoking book to managers and academics alike.
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