Free PDF Tourism, Technology and Competitive Strategies, by Auliana Poon
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Tourism, Technology and Competitive Strategies, by Auliana Poon
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Tourism, the world’s fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyzes the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970’s, and how this technology and innovation is creating a new “best practice” of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.
- Sales Rank: #5370251 in Books
- Brand: Brand: CABI
- Published on: 1993-06-01
- Original language: English
- Number of items: 1
- Dimensions: 6.13" h x .88" w x 9.19" l, 1.25 pounds
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
About the Author
Auliana Poon
Most helpful customer reviews
2 of 4 people found the following review helpful.
A 'must' for every student in tourism subjects!
By A Customer
Auliana Poon wrote a standard book which should belong into every tourism library. She succeeds in a broad overview of tourism matters without losing the focus on details. Poon establishes the view of 'Old Tourism' and 'New Tourism' and describes the global constraints in tourism. The theory of 'Old and New Tourism' is proved by a detailed description of the change in consumer demands and consumer behaviour. Finally Poon pleads for the necessity of competitive strategies in order to mitigate the negative impacts of 'Old Tourism' as much as possible. No surprise that lecturers cite this book in their courses!
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